Rolex

At the age of 19, later Rolex founder Hans Wilfsdorf joined the watch industry and worked for a successful watch exporter. However, he quickly realized that the lack of quality did not meet his expectations and founded the company Wilfsdorf & Davies in 1905 with a partner in London - the foundation for the later Rolex company.

The Rolex SA - independent Swiss watch company founded on 17 January 1920 has its headquarters in Geneva today. Rolex was the first company to write the brand name on the dial and in 1940 added the five-pointed crown.

In 1926, the world's first patented waterproof watch was introduced under the name Oyster, and in 1927 a woman named Mercedes Gleitze swam across the English Channel with a Rolex Oyster on her wrist.

The logical evolution of the watch was an automatic elevator - the Rolex Perpetual. Thanks to extensive patents, the competitors had to close the nä. 15 years without this elevator system.

Otherwise, in the following decades, a wealth of legendary watch models have been created at Rolex, such as the models Submariner, Explorer, Sea-Dweller, GMT-Master, the world-famous Daytona and natural also the model Datejust or older models like the Rolex Prince, mentioned above Bubble Back or the much-built Rolex Precision.

To date, Rolex is one of the largest industrial gold consumers in Switzerland.

Almost all of the models available today were around 50 years ago. Over the past few decades, the models have been technically modernized and their design changed only minimally. So z. For example, it was not until the late 1980s that the Plexiglas in all models was replaced step by step with the sapphire crystal used in the Rolex Quartz Date since 1970. The continuity of the models is one of the main reasons for the high used prices of Rolex watches, which can be achieved even if it is not a sought collector's model.